Emails & notifications

Emails send from [email protected] with your store name as the sender name and your reply-to address, or from your own domain once you add the DNS records shown in settings. Every template is editable; variables like {{available_credit}} are always exact figures.

To buyers

Email	Trigger	Default subject
Application received	On submit	We’ve received your wholesale application
Application approved	On approval	Your trade account with `{{store}}` is open
Application rejected	On rejection	About your wholesale application
Information requested	Needs-info	A question about your application
Document expiring	30 and 7 days before expiry	Your `{{document}}` needs renewing
Invoice reminder	Per the reminder sequence	Invoice `{{number}}` – due `{{date}}`
Overdue notice	Invoice past due	Invoice `{{number}}` is overdue
Hold applied	Hold placed	Ordering paused on your account
Hold lifted	Hold released	You’re good to order again
Statement	Monthly (Ledger tier)	Your statement from `{{store}}`

The approved email includes their terms, limit, and a sign-in link. The rejected email contains only the reason text you chose to share.

mail — inbox

From Aldgate Trade Supply <[email protected]>
Subject Your trade account with Aldgate Trade Supply is open

Hello Sarah,

Your wholesale application is approved. Your account terms:

Payment terms	Net 30
Credit limit	£5,000.00
Price list	Wholesale UK 2026

The approval email: exact terms, exact limit, one link.

To you (merchant staff)

Notification	Trigger
New application	On submit – with validation summary
Stale needs-info	Application waiting on buyer > 14 days
Drift alert	Nightly reconciliation found a discrepancy
Fail-open event	Checkout allowed because credit data was unreadable
Re-review flag	Document expired / VAT revalidation failed
Large exposure change	Single order > a threshold you set

Merchant notifications go to chosen staff emails; each type can be toggled. Everything here also appears in the in-app activity feed regardless of email settings.