Shopify B2B without Plus
Since April 2026, Shopify's native B2B features, previously a Plus exclusive, are available on every plan. If you sell wholesale on Basic or Grow, you no longer need workarounds, duplicate stores, or theme-hacking wholesale apps. This page covers exactly what you get, what still separates the plans, and the one layer Shopify leaves for you to solve.
What changed in April 2026
Shopify's B2B suite shipped in 2022 for Plus merchants only. For three years, a Basic-plan merchant who wanted wholesale pricing had two bad options: pay for Plus long before the volume justified it, or install an app that injected wholesale prices into the theme with scripts and duplicate variants. In April 2026 Shopify moved the core B2B primitives down to all plans. The features are documented inShopify's B2B manual and they are the same objects on Basic as on Plus: not a lite version, the actual companies, catalogs, and payment terms infrastructure.
What native B2B gives you on Basic and Grow
- Companies and company locations. A wholesale buyer is a company with one or more locations, each with its own buyers, shipping addresses, payment terms, and tax settings. Multiple staff at the same buyer share the account.
- B2B catalogs. Wholesale price lists assigned per company: percentage off retail or fixed prices per product. Prices apply everywhere the buyer is logged in, including checkout, order confirmations, and emails, with no theme code.
- Payment terms. Net 15, 30, 60, or 90 on B2B orders. The order is placed now and payment is due later, tracked on the order in Shopify admin.
- Company-aware checkout and tax. B2B checkout picks up the company location's tax exemption settings and VAT registration, which is what makes correct wholesale VAT handling possible without price hacks.
- Quantity rules and volume pricing. Minimums, maximums, case-pack increments, and quantity price breaks per catalog.
What still separates Plus
Plus remains the enterprise tier: it adds things like additional expansion stores, more granular checkout customization, and higher API limits. What it no longer holds hostage is wholesale itself. For a typical UK wholesale merchant doing tens of orders a week on trade terms, nothing in the B2B feature set forces the upgrade any more. Our own position is simple: we develop against a Grow-plan store precisely so nothing we build quietly depends on Plus.
The layer Shopify does not solve: trust
Native B2B assumes you already know who to trust. It has no application flow, no credit decisioning, and nothing that stops a buyer with Net 30 terms from ordering past what they owe you. Payment terms without enforcement are a hope, not a control. A buyer with a £10,000 limit and £8,050 outstanding can place another £2,120 order and native Shopify will take it.
This is the gap Transactful closes, and the reason it can close it on every plan is a piece of Shopify architecture worth knowing about:Cart and Checkout Validation Functions run on Shopify's own checkout infrastructure and are available to public apps on all plans. Transactful keeps each company's available credit in metafields on the company record, and the validation function blocks any order that would exceed it, with a clear message to the buyer. No Plus, no theme code, no slowdown in checkout.
Setting up wholesale on Basic or Grow
- Turn on B2B in Shopify admin and create your first company with a location, following Shopify's setup guide.
- Create a catalog with your wholesale prices and assign it to the company.
- Set payment terms on the company location if you extend credit.
- Decide how new wholesale buyers apply, how you vet them, and what stops an over-limit order. That is the trust loop Transactful runs: application, VAT validation, approval with a credit limit, and enforcement at checkout.
Frequently asked questions
Do I need Shopify Plus for B2B in 2026?
No. Since April 2026, Shopify’s native B2B features (companies, company locations, B2B catalogs, and payment terms) are included on every plan, including Basic and Grow. Plus still adds enterprise capabilities, but the core wholesale toolkit is no longer gated.
Can I enforce credit limits on Shopify Basic or Grow?
Yes. Checkout validation runs on Shopify’s checkout infrastructure and is available to public apps on all plans. Transactful uses it to block orders that would exceed a company’s available credit, on Basic and Grow as well as Plus.
Can I run B2B and D2C on the same Shopify store?
Yes. Native B2B is company-based: wholesale buyers log in to a company account and see their catalog prices and payment terms, while retail customers check out normally. You do not need a second store or a password-protected wholesale theme.
Do wholesale apps that edit my theme still make sense?
Rarely. Theme price-injection predates native B2B and survives mostly through inertia. It breaks on theme updates, fights Online Store 2.0, and shows retail prices in emails and search. Native catalogs price correctly everywhere with zero theme code.