The GARAN label: the EU commercial guarantee of durability label

The GARAN label is the second artefact in Regulation (EU) 2025/1960, beside the legal guarantee notice. Where the notice is for every product, the label is for a few: goods whose producer promises, for free, that they will last longer than the law requires.

When a product qualifies

All four conditions must be true:

1. The producer (the manufacturer) gives the guarantee. A shop’s own warranty does not count.
2. It is free of charge. A paid protection plan does not count.
3. It covers the whole good, not a part such as a motor or a battery.
4. It lasts more than two years.

That is a commercial guarantee of durability: a promise that the good will keep working as normal for the period. If any condition fails, the product does not get the label, and showing it anyway is a misleading claim. If all four are true and the producer gives you the information, you must show the label.

What the label shows

The design is fixed by the regulation and is language-neutral: the title GARAN, a tick, a calendar symbol for the years, a reminder of the legal guarantee, a QR code to the EU’s Your Europe portal, and the words “producer guarantee in years” in all official EU languages. None of these may be edited. The seller fills in three values:

Field	What goes in it
Years	The duration of the durability guarantee: 3 or more.
Brand/Trademark	The name of the producer that offers the guarantee.
Model	The producer’s model identifier, so the consumer can match the label to the good.

How to display it online

Show the label on the product page, with the notice, before the consumer buys. Online, it must be in colour, and its QR code must scan on a standard phone. The label can also be shown in a compact, nested form, as long as the full label appears on the first click, hover or tap.

A quick test for your catalogue

Ask the supplier or check the product documentation:

• Is there a durability guarantee from the manufacturer?
• Is it free, for the whole product, for more than two years?
• What are the brand and the model identifier it covers?

If the answer to the first two questions is not clearly yes, leave the label off. If it is yes, the label is required. Most products in most shops will not have a GARAN label, and that is correct.

Legal guarantee, commercial guarantee and GARAN

	Shows	Who it is for
Harmonised notice	The legal guarantee of at least two years	Every good sold to consumers
GARAN label	A producer’s free durability guarantee of more than two years	Only goods that have one
Guarantee statement	Any other commercial guarantee or warranty	Whatever the guarantor offers

Read legal guarantee vs commercial guarantee for the full comparison.

GARAN labels on Shopify

Assay gives every product three GARAN fields (years, brand, model) and shows the label only when all three are set and the guarantee is longer than two years. On Assay Professional you can label a whole collection or tag at once and use the compact display. See the GARAN labels guide.